Starbucks on Campus

My final project is going to be about the Starbucks that just recently opened on campus. I will focus on the popularity of the new name brand coffee shop and compare it to other coffee houses on campus. I see if Starbucks has any effect on the business of the others.

I want to also incorporate why students choose Starbucks over other coffee brands on campus, such as Seattle's Best. From what I see, students are overwhelmingly choosing Starbucks over Seattle's Best. Perhaps it is the fact that Starbucks is a well-known brand or simply more people prefer the taste of Starbucks over others.

The people I will interview will be students who purchase Starbucks and other coffee brands and staff members at Starbucks and other coffee houses around campus.